Barry Greenhut


Making Products for the User's Entire Experience

I've observed increases in product adoption and satisfaction when makers orchestrate the user's entire experience, and design products to succeed in each phase of the experience. Here's a common experience:

 Select  →  Acquire  →  Implement  →  Use  →  Improve  →  Update 

Orchestration goals include eliminating surprises and delays in each phase, and reducing the effort needed to move from one phase to the next. This requires coordination of practitioners throughout the maker's organization (including product managers, functional and user interface designers, usability engineers, software architects, engineers, and testers, license and contract managers, marketers, sales representatives, provisioning managers, implementers, and support engineers).

Design goals depend on phase - for example: